Beyond the Hype of Big Data in Education

[Researcher]

In this paper, we outline the approach to educational data mining and learning analytics we have developed at Macmillan Learning, illustrate how this approach is aiding the development of a next generation of digital educational tools, informing textbook authors and content developers, and enabling better insights and intervention strategies for institutions, faculty and staff, and students themselves. But first, we will begin with a brief survey of the current state of analytics.