A story is essentially a set of events, often told for entertainment. Stories are part of our everyday life. In Student Affairs, we have stories that describe the histories of our organizations, stories that tell about our best and brightest members, and stories of events and activities we share. By connecting individual pieces of information to a larger whole, the stories provide meaning around who we are and what we aspire to be. They connect to our emotions ensuring that we remember the details long after we hear the story. Great stories do more than tell us. They help us to experience, through details and imagery, the story alongside the narrator or characters. Imagine that power and how it could be applied to assessment.