COVID-19 is forcing us to rapidly adjust how we work with each other and our students, including for the fall 2020 semester. But, our institutions will still be welcoming a new, incoming class of first-year students who will need our support. While many aspects of their experience might be different, the foundation of their experience--and the need to support their transition to college--is as important as ever. Skyfactor and Macmillan Learning have leveraged over 20 years of experience researching and improving first-year student retention at over 200 colleges and universities. Framed within the context of COVID-19, this webinar will highlight concrete lessons learned about research-based methods for identifying at-risk students and targeting efforts to improve retention.