Co-design is a collaborative approach, where students and instructors work together with designers and developers to create products. This process ensures that the products are tailored to meet the actual needs and preferences of the users. At Macmillan Learning, we believe that involving students in the co-design process is crucial for creating educational tools that truly enhance their learning experiences.
When the company began developing a new tool to help facilitate a sense of belonging, they knew it was critical to gather insights and feedback directly from the students who would use it. Several studies have characterized sense of belonging as a key contributing factor regarding student retention, and Macmillan Learning’s product and learning science and research teams wanted to better understand whether technology can help foster it. This is especially important for historically underserved students, as they tend to report a weaker sense of belonging on their campuses.
Despite going through alpha and beta tests over several semesters, the company continued to work closely with students to gather more insights. Because who would better understand whether a product would foster a community and make them feel more comfortable and at home in their learning environment than the students themselves? Co-design was an incredibly important part of understanding whether and to what extent the tool was helping students form connections based on shared interests or life experiences.
Working as a “Student Influencer”
While she started as a beta tester, she quickly saw the potential for improvement and spoke up to the instructor that was testing the new app. This led to her becoming an active voice in the company’s development sessions, where she shared her ideas and expertise.
As a “student influencer” she gave voice to students, with feedback that helped ensure that both the design and the program that it supports does what it is meant to do. “I thought that the digital tool could be even better for students. I voiced my opinions about different things, like the app features we did use and those we didn’t use as much, so that it could be more useful," Kendraih said.
Because of her valuable feedback, Kendraih was invited to speak at TechEd, an event that brings STEM instructors from around the country to Macmillan Learning’s Austin office to share teaching practices and learn from each other. There she spoke about her experience offering feedback on the product and she encouraged instructors to use it to help foster a sense of belonging with students. She also offered advice for students using the new tool: actively participate, find strategies to integrate the tool into their daily routines, and focus on time management.
The Co-Design Experience
By working directly with students, Macmillan Learning gains valuable insights that help us develop products that are not only functional but also engaging and effective. While Kendraih was initially skeptical about how much influence she would have, she found her voice was respected and her ideas to be thoughtfully considered.
She believed the experience was “collaborative and inclusive” and that Macmillan Learning was genuine in their desire to improve students' educational experiences. The experience offered “a safe space for us to talk about the things going on.” Kendraih said. “The team was very diligent, gentle, and interactive with everybody. It was just a great environment to share our thoughts.”
Further, Kendraih noted that the hands-on experience she got while co-designing was vital for both understanding and improving educational tools. By testing and providing feedback about the new digital tool, she believed that her voice had a real impact and she encouraged students to do the same whether in an official capacity or not. "Don’t knock it till you try it. Get your own experience and make [the products] memorable for yourself and others."
She also emphasized just how important it is to help students feel at home in their learning environment. “It’s crucial for their comfort and success. Students come from all over the world, and you have to make the school their home. If you're not comfortable in your learning space, you're not comfortable at school.” She noted that the new tool could help create that comfort.
Kendraih's suggestions ultimately led to the introduction of new features such as trophies and streaks representing social media trends and enhanced student interaction capabilities. She credits her involvement in the project with improvement in her public speaking and networking skills.
“By involving students in the development process, we ensure that our products meet their needs and enhance their learning experiences,” said Marcy Baughman, Vice President of Learning Science and Research at Macmillan Learning. “Kendraih’s contributions have been invaluable in making the digital resource more engaging and useful for her peers by helping us understand what features students truly need and use.
