A Signal of Possibility

[kate_geraghty]

What does it look like to believe in the power of learning? 

That's what we set out to capture when we reimagined our brand. When you look at it now, I hope you will see more than a design. I hope you will see a signal.

A signal that Macmillan Learning has grown into something new. That we’re showing up differently, because we are different. That we’re building a future for students that feels more personal, more human, and full of possibility.

We needed an identity that could move with us and with the learners we support. One that works equally well on a platform, a textbook, or an app. One that feels as modern and authentic as the learning experiences we aim to create.

So, we asked ourselves: how can our brand better reflect who we’ve become?

To answer it, we listened. We heard from thousands of instructors, administrators, students, and partners about their goals, ideals, and expectations. Along the way, one educator asked us, honestly: “Does any of this really matter?”

It’s a fair question. Here’s why we believe it does.

A logo doesn’t teach a student or support an educator. But how we show up, through our content, our tools, and our services, does matter. Because signals matter. They show what we stand for. They help people recognize us, and understand what kind of partner we are.

We believe learning has the power to open doors, connect people, and change lives. And our new identity is designed to reflect that belief. It’s designed to symbolize our mission to inspire what’s possible in every learner.

The open, radiating symbol in our logo captures the outward motion of learning, how it grows, connects, and creates opportunity. It reflects the diversity of the students and educators we serve, and our commitment to meeting them wherever they are. It reflects how we think, build, and support learning every day.

We’re proud of what this new identity stands for. It shows that we’re not just keeping up with change; we’re driving it. We’re helping shape what learning looks like now, and what comes next. With purpose.

Our logo may not be the most important thing about us. But what it stands for is. It’s a marker of progress and of the possibilities we’re working toward, together.

No matter your role, student, educator, partner, or learner, thank you for being part of what learning makes possible. 

We’re just getting started.