Using Macmillan's highly touted Achieve to deliver superior content online, Real Communication continues to prove its reputation as the most current human communication text available. This new edition provides today’s students with the critical skills they now need most: to be able to objectively encounter increasingly digital communication contexts, examine the theory and concepts underpinning them, and competently respond in a professional, healthy, and intentional way. Utilizing a social-scientific approach to communication, the text uses engaging stories which work as small case studies that students learn to see and analyze as communication situations, discovering theory played out in practice. Authored by a leading team of communication scholars and instructors, this authoritative text helps students become social scientists in communication to confront and adapt to the challenges of today’s digital age. Now available with Achieve! The Achieve courseware for Real Communication sets the standard for driving student learning in your human communication course with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, numerous videos, LearningCurve adaptive quizzing and other assessments, learning activities, and extensive instructor resources–all within a new, enhanced technology platform carefully built over the past five years.