Macmillan Learning Unveils Bold New Logo Built for Today’s Learner, Designed for What’s Possible

[MarisaBluestone]

New York; July 15, 2025 -- Macmillan Learning, a privately held, family-owned digital learning company, today announced the launch of a new logo and visual identity. The refreshed look marks the evolution from a traditional education publisher to a digital-first, student-centered learning company grounded in research and focused on outcomes for both Macmillan Learning and its high school division, BFW Publishers.

At the center of the refreshed identity is a vibrant, open symbol that radiates outward, capturing the energy, motion, and connection at the heart of learning. Designed to be instantly recognizable across digital platforms and products, the new identity reflects how learning expands, changes, and brings people together. It also reinforces Macmillan Learning’s commitment to meeting learners wherever learning takes place, on any platform, in any classroom and at every stage of a student’s learning journey.

“Our new look is more than just a design change. It captures what we know to be true: that learning is dynamic, expansive and deeply human. At the heart of learning is possibility. And possibility has no boundaries,” said Susan Winslow, CEO of Macmillan Learning. 

Building on a legacy of over 75 years in education, the new system reflects Macmillan Learning’s mission to inspire what’s possible for every learner.  The new identity was developed in close collaboration with educators, designers, and employees to uniquely symbolize the company’s diverse offerings. The bright, optimistic palette was chosen to reflect Macmillan Learning’s clarity of purpose, its momentum as a company, and its confidence in the future of education.

“This new identity reflects the kind of learning we support every day: digital, connected, and adapting to help students succeed,” said Kate Geraghty, Vice President of Corporate Communications & Training. “It’s shaped by the educators we partner with, the students we serve, and the evolving learning environments we design for. It’s a brand that grows with us and the learners we support.”

The new brand is rolling out across the company’s website, products, platforms, and materials in the coming weeks. To learn more, visit macmillanlearning.com.

About Macmillan Learning

Macmillan Learning is a privately-held, family-owned digital learning company that inspires what’s possible for every learner. Our tools, content, and services are grounded in research and designed to support learning, wherever and however it takes place. To learn more, please visit our newsroom or macmillanlearning.com.