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Today's guest blogger is Kim Haimes-Korn (see end of post for bio).
For teachers straddling both sides of this paradigm shift in our field, multimodal composition is about transformation. We have one foot firmly planted in what we believe about writing and rhetorical effectiveness while our other foot is stepping into digital and interactive spaces. The field is large with changing language, definitions and uncharted territory. All we can do is take it one class at a time – one assignment at a time . . . and then reflect. I have worked over the past year to reflect upon and transform my rhetoric class to include digital tools, forms, genres and resources along with new ways of thinking and communicating through digital literacies. I have shared some of the assignments from that class along the way in my earlier posts (for instance, check out Everyday Rhetoric and Cultural Ideologies).
Today, I want to share the final project for that class, the Visual Rhetorical Analysis. This isn’t a particularly new assignment or tool but its freshness is in the way I integrated it into this class as an evolution of ideas and concepts. Instead of looking narrowly at argument as related primarily to conflict, I present visual argument as analysis to encourage students to find a voice and a perspective and include it as part of a larger conversation on their subject.
Overview of the Assignment
Students can choose a rhetorical analysis of a particular discourse community or take on a specific rhetorical subject for analysis. The only guidelines for choosing their subject are that it is somehow related to rhetoric and language, that they incorporate visual rhetoric in their article, and that they create an accompanying Visual Rhetorical Analysis in the form of a video or interactive, self-running slideshow. In this culminating part of the assignment, students take the ideas generated through their article version and create a visual argument/analysis version that includes text and images to communicate the most important ideas to a virtual audience.
Background Reading for Students and Instructors
Acts of textual and visual design using multimodal elements are on-going learning opportunities for instructors. Below, I have listed a few background readings. I encourage teachers to add to and enrich the list.
The Assignment
Reflections on the assignment
Students did well with this project. The key is having them develop their ideas in writing before moving to the visual version. It presents them with the tasks of selection and contextualization, which are important when composing visual texts.
Student Work
I encourage students to use whatever tools they want. Some shot and edited videos in a storytelling format while others worked with slide and animation software. Below are two student projects that show the blog post, article version, and the visual rhetorical analysis.
Both of these student projects show the ways that the assignment encouraged them to rethink their ideas in terms of visual rhetoric and a digital audience. They had to select the most important ideas from their longer documents and choose a perspective to promote. The assignment asked them to repurpose their ideas for different rhetorical situations –important transformative skills for content creators in digital spaces.
Reference: Morey, Sean. Digital Writer, Chapter 3: Digital Argument, Fountainhead, 2016.
Guest blogger Kim Haimes-Korn is a Professor in the Digital Writing and Media Arts (DWMA) Department at Kennesaw State University. Kim’s teaching philosophy encourages dynamic learning, critical digital literacies and focuses on students’ powers to create their own knowledge through language and various “acts of composition.” She likes to have fun every day, return to nature when things get too crazy and think deeply about way too many things. She loves teaching. It has helped her understand the value of amazing relationships and boundless creativity. You can reach Kim at khaimesk@kennesaw.edu or visit her website Acts of Composition.
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