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Neurocore

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Walking down the hall to my Holland (Michigan) ear doctor’s office, I pass an office of Neurocore Brain Performance Centers, a company started in nearby Grand Rapids and whose website declares that its

Holland Center offers testing and drug-free, science-based treatment options for a number of conditions. These include depression, anxiety, ADD, ADHD, autism and sleep disorders. Utilizing brainwave analysis [without] using medication, we focus on positive reinforcement and repetition to train your brain to function better and reduce or eliminate the symptoms of ADHD, depression, anxiety or insomnia.

 

That’s quite a list, with 90+ percent improvement rates claimed for several of them on the Neurocore website. A now-famous local high school grad—Washington Redskins quarterback Kirk Cousins—touts Neurocore’s powers.

 

Such claims evoke déjà vu for quack snake oil regimens which once similarly promised cures for a host of ailments. Is there evidence to support Neurocore claims? Or are they no more credible than those for “brain training,” which psychological scientists have found to be overhyped.

 

My curiosity about Neurocore was reawakened when its biggest investor, Betsy DeVos (with her husband Dick), became President Trump’s nominee for Education secretary. (Small world: Ms. DeVos is a fellow alum of Kirk Cousins’ local high school, and her parents’ philanthropy enabled our community’s arts center, senior citizens center, and downtown renewal.) The DeVos’s financing of Neurocore led The New York Times to examine Neurocore’s scientific credibility.

 

So, what has psychological science reported concerning this “science-based treatment” (which has been available since 2004)? My search of the psychological literature, courtesy of PsycINFO, turned up this result:

234945_neurocore1.png

 A search of abstracts (“ab”) in the ProQuest Health and Medicine database yielded the same:

234946_neurocore2.png

According to the Times, Neurocore’s chief medical officer, Dr. Majid Fotuhi, reports that Neurocore will soon be publishing its results in “peer-reviewed scientific” publications.

 

When faced with questionable claims, science has a simple procedure: test them to see if they work. If its predictions are confirmed, so much the better for the claim. If they crash against a wall of data, so much the worse.

 

Sometimes, to be sure, the results astonish us. As a treatment for intractable depression, electroconvulsive therapy often works, for reasons we don’t yet fully understand. Who would have guessed? But often, as Nathan DeWall and I report in Psychology, 11th Edition,

science becomes society’s garbage disposal, sending crazy-sounding ideas to the waste heap, atop previous claims of perpetual motion machines, miracle cancer cures, and out-of-body travels into centuries past. To sift reality from fantasy, sense from nonsense, therefore requires a scientific attitude: being skeptical but not cynical, open but not gullible.

 

“To believe with certainty,” says a Polish proverb, “we must begin by doubting.”

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Thanks for this Dr. Myers! I also posted it on the Teaching High School Psychology blog - Teaching High School Psychology: David Myers on Neurocore - let's think about the science 

Migrated Account

They do this in Scientology. It's called auditing and they use an e-meter (electropsychometer).

About the Author
David Myers has spent his entire teaching career at Hope College, Michigan, where he has been voted “outstanding professor” and has been selected by students to deliver the commencement address. His award-winning research and writings have appeared in over three dozen scientific periodicals and numerous publications for the general public. He also has authored five general audience books, including The Pursuit of Happiness and Intuition: Its Powers and Perils. David Myers has chaired his city's Human Relations Commission, helped found a thriving assistance center for families in poverty, and spoken to hundreds of college and community groups. Drawing on his experience, he also has written articles and a book (A Quiet World) about hearing loss, and he is advocating a transformation in American assistive listening technology (see www.hearingloop.org).