After a rigorous analysis of customer support tickets, conversations with our field sales personnel and digital support specialists, and extensive interviews and testing with students and instructors (users and non-users), we decided to focus on the following areas for LaunchPad improvements for Fall 2015: onboarding, assignment journey, and video assignment tools.
Improvements to the eCommerce flow, so that students can more quickly buy direct access to LaunchPad
Due to student feedback, changing references to temp access to "free trial access"
Adding student messaging that clarifies when a user's free trial access will expire, so if I'm a student and I have free trial access, each day that I log in to the product, I'll see a counter at the top of LaunchPad saying 20 days, 19 days, 18 days, etc.
Moving the system check from the login screen to the eCommerce screen - this system check on the LaunchPad sign in page was distracting users from logging into our product and was a frequent tech support complaint
Expanding the clickable area in the assignment list to make loading an assignment easier
Allowing instructors to set the student view of letter/point/percent grade or any combination thereof
Removing the marketing banner from interior pages of the product (welcome page, dashboard, home page)
Video Assignment Tool
Instructors can create video assignments requiring that students have to upload or embed their own videos
Instructors can create video assignments requiring that students add time-based comments on videos
For disciplines with a video library, instructors can create video assignments requiring that students add time-based comments on publisher-supplied videos
Instructors can use rubrics to grade video assignments
I've been working in publishing since 1997, doing everything from the front desk to marketing and sales, and a few things in between. And I love working working with media and helping students succeed.