-
About
Our Story
back- Our Mission
- Our Leadershio
- Accessibility
- Careers
- Diversity, Equity, Inclusion
- Learning Science
- Sustainability
Our Solutions
back
-
Community
Community
back- Newsroom
- Webinars on Demand
- Digital Community
- The Institute at Macmillan Learning
- English Community
- Psychology Community
- History Community
- Communication Community
- College Success Community
- Economics Community
- Institutional Solutions Community
- Nutrition Community
- Lab Solutions Community
- STEM Community
- Newsroom
Logical Fallacies in the WIld
Assignment by Marisa Koulen, Bedford New Scholar 2024
Logical Fallacies in the Wild
Description: Your weekly writing assignment this week is to scope out an advertisement that uses a logical fallacy during your daily use of social media. Beware! You may find more than expected once you start your detective work.
Analysis Activity:
- Pick an Advertisement: Select any advertisement that catches your eye. It could be a TV/YouTube commercial, an online ad you see scrolling through TikTok, Instagram, or X (the artist formerly known as Twitter), a billboard– anything you want to analyze for this assignment.
- Who's the Target?: First things first, how did this ad end up on your timeline? Figure out who the advertisement is trying to reach. Think back to our previous activities around discourse communities. Do you think this ad is effective for it’s target audience? Do you think this ad is effective for you?
- Decode the Message: What's the ad saying? What product, service, or idea is it promoting? Does it play on any particular emotions or desires?
- Pinpoint the Fallacy: Identify the logical fallacy in the ad. Refer back to our weekly reading and class notes. Our class logical fallacy book will be posted to Canvas shortly. 5. The Reveal: Describe how the fallacy is used in the ad. This is where your showcase your multimodal analysis skills.
Submission Guidelines: Please use this assignment to share your findings from your analysis in a multimodal composition that allows you to best express your findings (e.g., podcast or audio analysis, video analysis, annotation of screenshots from ad, written analysis in blog or journal style, etc.). No need for a formal essay here.
