Today, we’re proud to introduce a bold new visual identity for BFW Publishers, one that reflects not only who we are today, but the future we’re building alongside educators and learners to help inspire what’s possible.
This is about more than a new logo. It’s a signal of how far we’ve come and how far we plan to go. It’s a visible signal of our continued evolution from a company that puts words on paper to one that provides digital, student-centered learning experiences. We’ve expanded what we offer and how we show up, creating partnerships, addressing critical learning challenges, and offering tools, platforms and services that drive learning wherever and however it takes place.
Our new logo was designed to reflect the growth and energy of learning — how it expands, changes, comes into focus, connects people, and creates opportunity. The bright, digital-first colors reflect our optimism for the future of education, the possibilities for learners and the energy and momentum behind everything we are building.
This new identity is built for the digital landscape. It is distinctive, flexible, and a powerful expression of our company whether in an app, on a learning platform, or on a product.
We believe this identity clarifies what makes BFW Publishers’ story unique. We are a learning company — research-driven, outcomes-focused, and committed to helping students succeed by supporting them and the teachers who guide them.
It captures what we know to be true, which is that learning is dynamic and as limitless as it is deeply human. The bright colors reflect our optimism for the future and the energy and momentum felt across every part of our business.
In the coming weeks, you’ll see our new look across our sites, platforms, and products. Despite these exciting shifts, what won’t change is our mission: to inspire what’s possible for every learner.
This moment is about more than design. It’s about what the design represents — and the belief that, together, we can shape a future where all students feel seen, supported, and empowered to thrive.
Thank you for being part of this journey.
