Multimodal Mondays: Remixing Rhetoric through Visual Analysis

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Today's guest blogger is Kim Haimes-Korn(see end of post for bio).

 

For teachers straddling both sides of this paradigm shift in our field, multimodal composition is about transformation. We have one foot firmly planted in what we believe about writing and rhetorical effectiveness while our other foot is stepping into digital and interactive spaces. The field is large with changing language, definitions and uncharted territory. All we can do is take it one class at a time – one assignment at a time . . . and then reflect. I have worked over the past year to reflect upon and transform my rhetoric class to include digital tools, forms, genres and resources along with new ways of thinking and communicating through digital literacies. I have shared some of the assignments from that class along the way in my earlier posts (for instance, check out Everyday Rhetoric and Cultural Ideologies).

 

Today, I want to share the final project for that class, the Visual Rhetorical Analysis. This isn’t a particularly new assignment or tool but its freshness is in the way I integrated it into this class as an evolution of ideas and concepts. Instead of looking narrowly at argument as related primarily to conflict, I present visual argument as analysis to encourage students to find a voice and a perspective and include it as part of a larger conversation on their subject.

 

Overview of the Assignment

Students can choose a rhetorical analysis of a particular discourse community or take on a specific rhetorical subject for analysis. The only guidelines for choosing their subject are that it is somehow related to rhetoric and language, that they incorporate visual rhetoric in their article, and that they create an accompanying Visual Rhetorical Analysis in the form of a video or interactive, self-running slideshow. In this culminating part of the assignment, students take the ideas generated through their article version and create a visual argument/analysis version that includes text and images to communicate the most important ideas to a virtual audience.

 

Background Reading for Students and Instructors

Acts of textual and visual design using multimodal elements are on-going learning opportunities for instructors.  Below, I have listed a few background readings.  I encourage teachers to add to and enrich the list.

 

The Assignment

  1. Proposal: Have students propose ideas as they find a subject for rhetorical analysis.  For this class we have looked at the rhetorical tradition as a way of understanding our ideas about thought, language, and communication. We also investigated the ways visual and digital rhetoric have distinct characteristics and attributes. This project uses these ideas as a framework for the subject. There are many possible ways of interpreting this assignment, and part of the students’ task is to define what it is they want to do.  The subject is, broadly, rhetoric.
  2. Draft and revise a feature article to include visual components – images, context, and document design  for peer workshop
  3. Introduce students to rhetorical concepts that help them transition their work towards a visual analysis.  Sean Morey, in his upcoming book, the Digital Writer (2016), reminds us that “words aren’t the only way to make arguments” (77).  He presents traditional rhetorical concepts and demonstrates the ways that images and visual composition can do the same thing.  He speaks of the ways students, develop claims, support evidence, conduct research and shape communication through introducing them to a range of classical rhetorical argument strategies and appeals. Some particularly useful concepts I like to introduce are explicit arguments – that directly state a claim and implicit arguments (that include images) that “use more indirect means of persuasion to place an idea in the viewer’s mind.” I find these criteria useful as I communicate the goals of the assignment to students.  We also talk about other rhetorical concepts that can be applied to visual production such as metaphor, juxtaposition, analogy, anchorage and relay.
  4. Research and analyze other visual arguments/analyses online. As a class, discuss rhetorical and visual criteria that make them effective.  Have students critically examine the ways visual rhetoric communicates meaning and ideas and the ways that authors’ perspectives persuade, question and analyze perspectives. Discuss and display examples in small groups or as a full class.
  5. Create the Visual Rhetorical Analysis in the form of a video or self-running slideshow that students can embed on a blog or post to a YouTube channel.  The analyses include audio, text, and image to communicate their purposes, main ideas and perspectives on their subjects. Projects should be between 2 – 4 minutes in length.
  6. Discuss and construct criteria for feedback on the visual analysis genre and conduct peer workshop sessions. Have students revise and post to blogs or other sites for sharing with others.
  7. Reflect by writing on the processes involved.

 

Reflections on the assignment 

Students did well with this project. The key is having them develop their ideas in writing before moving to the visual version. It presents them with the tasks of selection and contextualization, which are important when composing visual texts.

 

Student Work

I encourage students to use whatever tools they want. Some shot and edited videos in a storytelling format while others worked with slide and animation software. Below are two student projects that show the blog post, article version, and the visual rhetorical analysis.

  • Sam’s project, Painting the Face of Education looked at the ways rhetoric is used in public education in relation to the concept of creativity. Her subject covered some educational research along with her own educational experiences.  In her Visual Rhetorical Analysis she takes these ideas, states her claims, and adds a call for action for educators to recognize and include creative strategies in their curriculum.
  • Kendra chose to take on the question of the impact of street art in her project, I Paint, Therefore I Am. She explores and analyzes urban activist art from a rhetorical perspective. She reviews and defines different categories of street art and actually engaged in her own physical journey to collect and describe urban activist artifacts from her own community. 

 

Both of these student projects show the ways that the assignment encouraged them to rethink their ideas in terms of visual rhetoric and a digital audience. They had to select the most important ideas from their longer documents and choose a perspective to promote. The assignment asked them to repurpose their ideas for different rhetorical situations –important transformative skills for content creators in digital spaces. 

 

Reference: Morey, Sean. Digital Writer, Chapter 3: Digital Argument, Fountainhead, 2016.

 

Guest blogger Kim Haimes-Korn is a Professor in the Digital Writing and Media Arts (DWMA) Department at Kennesaw State University. Kim’s teaching philosophy encourages dynamic learning, critical digital literacies and focuses on students’ powers to create their own knowledge through language and various “acts of composition.” She likes to have fun every day, return to nature when things get too crazy and think deeply about way too many things.  She loves teaching. It has helped her understand the value of amazing relationships and boundless creativity.  You can reach Kim at khaimesk@kennesaw.edu or visit her website Acts of Composition. 

1 Comment
michelle_zimmer
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This is great! I've been working on shifting middle and high school students to a mindset of nontraditional assessmen including visual representations of knowledge. This was beautifully laid out.

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When learners become educators and educators become learners there is potential for transformation in ways we can't yet imagine. Researchers are constantly learning new things. When that research takes the form of action to promote change in the classroom and design based research becomes central to designing learning experiences in collaboration with students, exciting things emerge. When research fields talk to each other and talk to children who talk to the local and global community learning becomes real and relevant. Technology has the potential to facilitate that communication, collaboration, design, and creation of new knowledge. Human relationship, empathy, and compassion can be further developed and become the underlying "why" to the purpose of learning. Knowledge is great. Without the will to use it to better the lives of others, how can we hope to make a positive impact? There are parallels in adult learning and learning in children and it is fascinating to see that continuation from early childhood through graduate school. I've had experience teaching all the grades from pre-kindergarten through 10th grade. I received my PhD in Learning Sciences and Human Development from the College of Education, University of Washington. My goal is to implement research into practice and I've had the opportunity to do that since 2007. The constructivistic approach allows for a range of vehicles to get at learning, and STE(A)M mindsets are similar across multiple domains. The goal, then, becomes to help learners see those connections and direct their own learning. In addition to teaching full time, I also choreograph and direct a dance program each year for 250 students. Rather than just having students memorize and repeat steps, they become co-choreographers and work with constraints of time, space, and movement, while aiming for an aesthetic. The arts have also influenced design thinking in STE(A)M problem solving. Interestingly enough, there are similar processes for construction, design, and reiteration, when students approach challenges with gaming in education. I conducted research in gaming for four years with Portal 2 in the classroom. In addition to Project Based Learning and STEM education, I've been pursuing research and design with augmented and virtual reality and possibilities in new ways of learning in formal and informal environments.